301 Redirect
301 Redirect: The general name for the code used when redirecting page X to page Y; it is a permanent type of redirect. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: 301 RedirectDictionary
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301 Redirect: The general name for the code used when redirecting page X to page Y; it is a permanent type of redirect. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: 301 RedirectA 302 Redirect is an HTTP status code that tells browsers and search engines a page has moved temporarily, without transferring its SEO signals.
Read definition: 302 RedirectAn A/B Test is an experiment method that shows two (or more) variants at the same time and compares which performs better using statistical evidence.
Read definition: A/B TestAd Fatigue is a performance problem where the same ad's effectiveness declines from being shown repeatedly to the same audience, causing click-through and conversion rates to drop over time.
Read definition: Ad FatigueAd flight (or flight dates) is the scheduled start and end period during which a campaign or insertion order is set to run.
Read definition: Ad FlightAn Ad Impression is a single instance of an ad creative being displayed on a user's screen, the base unit for most digital ad pricing.
Read definition: Ad ImpressionAd Rank is the ranking score that determines the position an ad appears in on platforms like Google Ads for a given search, combining bid amount, ad quality, and expected impact.
Read definition: Ad RankAd space is the advertising inventory — a banner slot, a native placement, a video pre-roll — that a publisher or platform sells to advertisers.
Read definition: Ad SpaceAd spending is the total budget an advertiser puts into paid media across one or more channels over a given period.
Read definition: Ad SpendingAdsense: An advertising model featuring visual or text ads that appear on websites. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: AdsenseAdvergaming is a branded game built specifically to promote a company or campaign through interactive play.
Read definition: AdvergamingAlt Text is the HTML attribute that describes an image's content in words, allowing screen readers and search engine crawlers to understand what an image depicts even when they can't "see" it.
Read definition: Alt TextAnchor text is the visible, clickable words of a hyperlink, and search engines use it as a signal for what the linked page is about.
Read definition: Anchor TextAOV is an e-commerce metric found by dividing the total revenue from orders in a given period by the number of orders, showing how much customers spend on average per cart.
Read definition: AOV (Average Order Value)An Attribution Model is a measurement framework that determines how much credit for a conversion should be assigned to each channel or ad a user interacted with during their purchase journey.
Read definition: Attribution ModelB2B: Represents marketing activity carried out between businesses. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: B2BB2C: Refers to commerce that takes place between a business and a customer. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: B2CA backlink is a link from another website to your page; it is an important authority and discovery signal for search engines.
Read definition: BacklinkBandwidth: Refers to a site's monthly traffic — that is, the amount of data transferred over a given period. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: BandwidthBarter is a marketing arrangement in which a brand trades product, service, or media space instead of paying cash for advertising, sponsorship, or influencer placement.
Read definition: BarterBehavioral Targeting shows ads based on a user's actual browsing activity — the sites, pages, and content they've engaged with over time.
Read definition: Behavioral TargetingBid Strategy is the umbrella term for the automated or manual approaches used on ad platforms to select the bidding method best suited to a campaign's goals, such as clicks, conversions, or impressions.
Read definition: Bid StrategyBounce Rate is the percentage of visitors who view only a single page and leave without further interaction.
Read definition: Bounce RateBranding: A term that means building a brand. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: BrandingBreakeven Point is the financial concept describing the sales volume or revenue level at which a business's total revenue exactly equals its total fixed and variable costs — the point of neither profit nor loss.
Read definition: Breakeven PointA browser is the software — Chrome, Safari, Firefox, Edge — that people use to render and interact with websites, and browser differences directly affect how a site performs and looks.
Read definition: BrowserAcquisition Cost is the total amount a business spends, on average, to win one new customer or conversion.
Read definition: CACA Canonical URL is an HTML tag that tells search engines which address should be treated as the "primary" version among multiple pages with identical or very similar content.
Read definition: Canonical URLCart Abandonment Rate measures the share of users who add items to their cart on an e-commerce site but leave without completing checkout, out of all users who created a cart.
Read definition: Cart Abandonment RateCase refers to a documented situation or scenario — most often shorthand for a case study describing what was done, in what context, and what result followed.
Read definition: CaseChurn Rate is the metric that expresses the percentage of customers who stop using a brand's service or product within a given period; it's a critical indicator of sustainable growth in subscription-based businesses.
Read definition: Churn RateA Click is recorded when a user clicks on an ad and is taken to the advertiser's landing page or another destination.
Read definition: ClickClick fraud is the practice of generating fake or invalid clicks on pay-per-click ads — through bots, click farms, or competitors — to drain a competitor's budget or inflate publisher earnings.
Read definition: Click FraudClick tracking measures how many times a button or link is clicked so you can attribute engagement to specific elements.
Read definition: Click TrackingA CMS (Content Management System) is software like WordPress or Shopify that lets you create, edit, and publish website content without writing code for every page.
Read definition: CMSCo-branding: Marketing the products of several different companies together under one roof. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Co-brandingCohort Analysis is a method of comparing the behavior of groups of users who engaged with a brand within the same time period or around the same event, such as signup or first purchase, over time.
Read definition: Cohort AnalysisContent: Means content. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: ContentA Content Pillar is the core topic that forms the foundation of a brand's content strategy, covered comprehensively and in depth; smaller, more specific pieces of content are built around this topic.
Read definition: Content PillarContent sponsorship is when a brand pays to have its name, product, or message featured within someone else's content — an article, video, podcast, or newsletter — rather than running a standalone ad.
Read definition: Content SponsorshipA conversion is when a visitor who arrived via an online ad (or other channel) completes a desired action—such as a purchase, signup, or subscription.
Read definition: ConversionConversion Rate is the percentage of visitors who complete a predefined action relative to all visitors.
Read definition: Conversion RateA Conversion Window is the setting that defines the maximum time after a user interacts with an ad during which a resulting conversion can still be attributed to that ad.
Read definition: Conversion WindowCore Web Vitals is the collective name for three core, user-experience-focused performance metrics Google uses to measure a web page's loading speed, interactivity readiness, and visual stability.
Read definition: Core Web VitalsCPA (Cost Per Action) is a pricing and performance model based on completed actions such as a sale or form submission.
Read definition: CPACPC (Cost Per Click): A click-based purchasing model. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: CPCCPI (Cost Per Install) is the average amount an advertiser pays for each installation of a mobile app generated by a campaign.
Read definition: CPICPL (Cost Per Lead) is a pricing and performance model where you pay based on completed lead actions—typically form submissions.
Read definition: CPLCPM (Cost Per Mille) is the cost of 1,000 ad impressions; it is one of the most common media buying units.
Read definition: CPMCPV (Cost Per View): A view-based purchasing model. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: CPVCrawl Budget refers to the amount of resource search engine bots allocate to crawling a website's pages within a given time period; it especially affects how promptly important pages get indexed on large-scale sites.
Read definition: Crawl BudgetCRO (Conversion Rate Optimization) is the systematic process of testing and improving experiences so existing traffic converts at a higher rate.
Read definition: CROCross Marketing: Cross-marketing used to generate greater returns. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Cross MarketingCross-sell is a sales technique where a complementary product is recommended to a customer while or after they purchase a main item, aiming to increase total order value and customer satisfaction.
Read definition: Cross-sellCSS (Cascading Style Sheets) is the language used to style and lay out HTML documents in the browser.
Read definition: CSSCTA: A method for prompting someone who is researching to take action — for example, phrases like 'Buy Now' or 'Almost Sold Out.' This digigund glossary entry explains how the term is used in digital marketing.
Read definition: CTACTR (Click-Through Rate) is the percentage of impressions that result in a click on an ad or link.
Read definition: CTRDatabase: Means database. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: DatabaseDead Link: A type of link that no longer works and is no longer in use. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Dead LinkDeliverability is the email marketing concept that describes the rate at which sent emails reach a recipient's actual inbox rather than a spam folder, along with the factors behind that process.
Read definition: DeliverabilityDemographic Targeting shows ads to users based on characteristics such as age, gender, income, education, or family status.
Read definition: Demographic TargetingDisplay Advertising: Display advertising. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Display AdvertisingA domain is the human-readable address of a website on the internet—for example, dpedijital.com.
Read definition: DomainDomain Authority is a scoring system, ranging from 1 to 100, produced by third-party tools to predict a website's ranking potential in search engines based on its backlink profile and overall authority.
Read definition: Domain Authority (DA)A Drip Campaign is a marketing automation consisting of a series of emails or messages sent automatically at predefined time intervals after a user completes a specific action, such as signing up or purchasing.
Read definition: Drip CampaignDwell Time is a behavioral metric that captures how long a user spends on a page after clicking through from search results, and whether they then return to the search results.
Read definition: Dwell TimeDynamic Creative Optimization is an automation technology that automatically combines and tests different image, headline, and copy components to show each user the best-performing ad combination.
Read definition: Dynamic Creative Optimization (DCO)A 404 Error is the standard error code a server returns when a user tries to reach a page that no longer exists or has moved; it directly affects user experience and site credibility.
Read definition: 404 ErrorE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) describes the quality signals Google considers when evaluating content: experience, expertise, authority, and trust.
Read definition: E-E-A-TEmail marketing is the practice of communicating one-to-one with subscribers via email about products, announcements, campaigns, and offers.
Read definition: E-mail MarketingAn Editorial Calendar is an organizational tool that plans the content a brand will produce for its blog, social media, and other channels by topic, format, publish date, and owner.
Read definition: Editorial CalendarEmail CTR is the metric that shows the share of recipients who clicked a link within an email campaign, relative to the total number of emails sent or opened.
Read definition: Email CTREngagement is a broad metric that captures the total of a user's active interactions with a brand's content — likes, comments, shares, clicks, and similar actions — and is used to evaluate content performance.
Read definition: EngagementEngagement Rate measures interactions such as likes, comments, and shares as a percentage of a post's total reach or impressions.
Read definition: Engagement RateEvent Tracking is the process of recording specific actions users take on a website or app, such as button clicks, form submissions, or video views, individually and sending them to analytics tools.
Read definition: Event TrackingEvergreen Content refers to content that stays relevant and valuable long after its publish date, not tied to seasonal or momentary trends; it's known for consistently generating organic traffic.
Read definition: Evergreen ContentAn external link is a hyperlink on your page that points to a different domain, as opposed to an internal link that stays within your own site.
Read definition: External LinkA Featured Snippet is a highlighted content box that appears at the very top of Google's search results, above the organic listings, providing a direct short answer to a user's question.
Read definition: Featured SnippetFixed Placement is an ad delivery method where a specific ad occupies a guaranteed, unrotated position on a page for the length of a campaign.
Read definition: Fixed PlacementA Floating Ad is a display format that appears to float or move over a webpage's content instead of sitting in a fixed placement.
Read definition: Floating AdFrequency is a performance metric that expresses how many times, on average, a single user has seen the same ad within a given time period.
Read definition: FrequencyFrequency capping is a campaign setting that limits how many times the same person can be shown the same ad within a set period, to prevent ad fatigue.
Read definition: Frequency CapFTP (File Transfer Protocol) is the standard method for uploading and downloading files between a computer and a web server's hosting account.
Read definition: FTPA Funnel is a marketing model that visualizes the stages a potential customer moves through from first encountering a brand to making a purchase, and is used to analyze user drop-off at each stage.
Read definition: FunnelGated Content is restricted-access content that requires a user to fill out a form or share contact information before they can access it, offered in exchange for that data.
Read definition: Gated ContentGoal Completion is an analytics term for when a user completes a predefined action on a website, such as a purchase, form fill, or signup; it's a core measure of campaign success.
Read definition: Goal CompletionGTM (Google Tag Manager) is a tag management system that lets you deploy and update tracking tags on your site without hard-coding every change.
Read definition: GTMHashtag Strategy is a planned content approach that tags social media posts with the right hashtags to increase their discoverability and connect them to a relevant topic, community, or campaign.
Read definition: Hashtag StrategyHidden text is content placed on a page so search engine crawlers can read it while real visitors cannot see it — a black-hat SEO tactic that violates Google's guidelines.
Read definition: Hidden TextThe home directory (or root directory) is the top-level folder on a web server where a site's files — HTML, CMS installation, media, configuration — are stored.
Read definition: Home DirectoryHosting is the service that stores your website’s files, images, and other assets so they can be served to visitors online.
Read definition: HostingHTML (HyperText Markup Language) is the standard markup language used to structure content on web pages.
Read definition: HTMLAn impression is a single instance of an online ad being displayed to a user.
Read definition: ImpressionImpression Share is a metric that shows, as a percentage, how many impressions an ad actually received out of the total impressions it was eligible for.
Read definition: Impression ShareInbound links (backlinks) are links from other websites pointing to your pages, and they remain one of the strongest off-page SEO authority signals.
Read definition: Inbound LinkInbound Marketing: The concept of drawing traffic to your site through interesting and creative content. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Inbound MarketingInfluencer Marketing is a marketing method that partners with people who hold trust and influence over a specific social media audience to promote a brand's product or service to their followers.
Read definition: Influencer MarketingInterest Based Targeting shows ads to users based on interest categories inferred from their tracked online activity and inferred preferences.
Read definition: Interest Based TargetingAn internal link connects one page on your website to another page on the same domain, helping both users and search engines navigate and understand your site's structure.
Read definition: Internal LinkingInventory Turnover is a financial-operational metric that shows how many times a business's inventory is sold and replenished within a given period.
Read definition: Inventory TurnoverJavaScript is the programming language that adds interactivity and dynamic behavior to web pages in the browser.
Read definition: JavaScriptKeyword Density: Refers to keyword density. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Keyword DensityKeyword Ranking: Refers to keyword ranking. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Keyword RankingA KPI (Key Performance Indicator) is a specific, measurable metric used to track progress toward a defined business or campaign goal.
Read definition: KPILanding Page: The destination page a visitor lands on after clicking an ad. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Landing PageA lead is a potential customer who has shown interest — by submitting a form, downloading content, or requesting contact — and is not yet a paying customer.
Read definition: LeadA Lead Magnet is a marketing incentive — a free, valuable piece of content or tool — offered in exchange for a potential customer providing their contact information, usually an email address.
Read definition: Lead MagnetLoad Time: Refers to loading time — a metric you'll frequently come across in page-speed tools. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Load TimeA Long-tail Keyword is typically a keyword phrase of three or more words with low search volume but very clear intent, making it effective at attracting traffic with high conversion potential.
Read definition: Long-tail KeywordA Lookalike Audience is a targeting method that uses data from existing customers or followers, along with a platform's machine learning algorithms, to find new potential users with similar behaviors.
Read definition: Lookalike AudienceLTV is the estimated total revenue a customer will generate for a company over the course of their relationship with the brand; it's a core metric for evaluating long-term marketing return.
Read definition: LTV (Customer Lifetime Value)Meta Description: Refers to a page's description tag. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Meta DescriptionA Negative Keyword is a term added to a search network campaign to specify which searches an ad should NOT appear for, preventing irrelevant impressions and wasted spend.
Read definition: Negative KeywordA Nofollow Link is an HTML attribute added to a link that tells search engines not to pass authority, or link equity, through that link.
Read definition: Nofollow LinkA North Star Metric is the single, top-priority performance indicator that best reflects a company's long-term success and the core value it delivers to customers.
Read definition: North Star MetricOff-Page SEO: Off-page search engine optimization. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Off-Page SEOOn-Page SEO: On-page search engine optimization. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: On-Page SEOOpen Rate is a core email marketing metric that shows the percentage of recipients who opened a sent email campaign.
Read definition: Open RateOpen Source describes software whose source code is made publicly available for anyone to view, use, modify, and redistribute.
Read definition: Open SourceOrganic Reach is the number of unique users a social media post reaches through a platform's natural distribution algorithm, without any ad spend.
Read definition: Organic ReachOrganic Traffic is the flow of visitors that reaches a website through natural search engine rankings rather than paid ads, and it's a key indicator of sustainable digital marketing growth.
Read definition: Organic TrafficSession-based ad delivery caps how often the same user sees a given ad by showing it only once within a defined time window, such as a browsing session.
Read definition: OturumA Page Impression is a single instance of a webpage being loaded or viewed by a user, regardless of who that user is.
Read definition: PageviewA Pixel is a small piece of code placed on a website that sends user behavior data, such as page views and purchases, to an ad platform for measurement and optimization.
Read definition: Pixel (Meta Pixel)PPC (Pay-Per-Click) is a paid advertising model where you pay only when someone clicks your ad; it underpins Google Ads and many social ad platforms.
Read definition: PPCProfit Margin is a core financial performance indicator that shows the percentage of a business's total revenue that becomes actual profit, revealing how much of sales converts into real earnings.
Read definition: Profit MarginA Publisher is the website, app, or media owner that hosts content and sells its available ad inventory to advertisers.
Read definition: PublisherQuality Score is Google Ads' 1–10 rating of a keyword's expected relevance, based on expected CTR, ad relevance, and landing page experience.
Read definition: Quality ScoreReach is a core visibility metric that counts the number of unique users who saw a piece of content or an ad at least once within a given period.
Read definition: ReachA Real User is an actual human visitor to a site, as distinguished from bot, crawler, or other non-human automated traffic.
Read definition: Real UserRedirect: The term used for redirecting one page or URL to another. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: RedirectRemarketing re-engages people who previously visited your site by showing them tailored ads based on their interest or on-site behavior.
Read definition: RemarketingRepeat Purchase Rate measures the share of customers who have previously purchased from a brand at least once and go on to make another purchase within a given period.
Read definition: Repeat Purchase RateA return visitor is someone who has visited your site before and comes back again.
Read definition: Return VisitorRevenue is the income generated from sales or other monetized actions; it is a core metric in Analytics and Ads reporting.
Read definition: RevenueROAS (Return on Ad Spend) is the revenue generated for every unit of advertising spend; it is used to measure profitability in performance marketing.
Read definition: ROASRobots.txt is a simple text file placed in a website's root directory that tells search engine bots which parts of the site they should and shouldn't crawl.
Read definition: Robots.txtROI: Stands for return on investment. It expresses the rate of return you get back on the amount you invested. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: ROIRON (Run of Network) is an ad delivery method in which a campaign runs across every site within an entire ad network's inventory.
Read definition: RONROS (Run of Site) is an ad delivery method in which a campaign runs across a publisher's entire site inventory rather than a specific page or section.
Read definition: ROSRotation is an ad delivery method where multiple creatives or advertisers share the same slot, each shown according to a set ratio.
Read definition: RotationRTB (Real-Time Bidding) is a programmatic auction process where individual ad impressions are bought and sold in milliseconds as a page loads.
Read definition: RTBRTM (Real-Time Marketing) is the practice of creating and publishing marketing content that reacts to current events, trending topics, or live data as they happen.
Read definition: RTMThe “Google Sandbox” is a widely observed, though unofficial, effect where new websites see limited organic rankings for competitive terms until they build up enough trust signals.
Read definition: SandboxSegmentation is the approach of dividing a target audience into smaller, more homogeneous groups based on shared demographic, behavioral, or interest-based traits.
Read definition: SegmentationSEM (Search Engine Marketing) is the practice of acquiring visibility and traffic through search engines—typically via paid search, and sometimes including SEO.
Read definition: SEMSEO (Search Engine Optimization) is the set of technical and content practices that help a website rank more visibly in organic search results.
Read definition: SEOSERP (Search Engine Results Page) is the page of results a search engine shows after a user enters a query.
Read definition: SERPAn XML sitemap is a file listing a site's URLs that helps search engines discover and crawl pages more efficiently, especially on large or complex sites.
Read definition: SitemapSKU is the stock-tracking code a business uses to uniquely identify each product variation, such as color, size, or model, in its inventory.
Read definition: SKUSMTP (Simple Mail Transfer Protocol) is the standard protocol used to send and relay email between mail servers, underpinning all outbound email marketing delivery.
Read definition: SMTPSocial Listening is the process of systematically monitoring and analyzing how a brand, its products, or its industry are being discussed across social media and the internet to extract insights.
Read definition: Social ListeningSSL, now typically implemented as TLS, is the encryption protocol that secures the connection between a visitor's browser and your website, shown by the padlock and HTTPS in the address bar.
Read definition: SSLSWOT Analysis: An analysis of a company's strengths and weaknesses. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: SWOT AnalysisTargeting is the set of criteria — demographic, geographic, behavioral, or contextual — used to decide who sees a given ad or piece of content.
Read definition: TargetingTitle Tag: Refers to a page's title tag. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: Title TagA Topic Cluster is an SEO-focused content structure made up of a group of content pieces that cover different subtopics of a main pillar topic, all internally linked back to that pillar page.
Read definition: Topic ClusterUGC is the umbrella term for photos, videos, comments, and reviews created voluntarily by customers or followers rather than by brand employees.
Read definition: UGC (User Generated Content)UI: Stands for user interface. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: UIA Unique User is a single distinct individual counted only once within a reporting period, no matter how many visits they make.
Read definition: Unique UserUnique visitors is the count of distinct individuals who visited a site or app within a given period, deduplicated so repeat visits by the same person are counted once.
Read definition: Unique VisitorUnsubscribe Rate is the metric that shows the share of recipients who unsubscribed from a list after receiving an email campaign, relative to the total number of recipients it was sent to.
Read definition: Unsubscribe RateUpsell is a sales strategy that aims to increase order value by directing a customer toward a higher-priced, more comprehensive, or higher-quality version of the product they were considering.
Read definition: UpsellA URL (Uniform Resource Locator) is the full web address that identifies and locates a specific page or resource on the internet.
Read definition: URLUsability is how easily and efficiently real users can navigate a website, complete tasks, and find information without confusion or friction.
Read definition: UsabilityUTM parameters are tags added to a URL so analytics can distinguish campaign traffic by source, medium, and content.
Read definition: UTMUTM Source/Medium is the combination of UTM parameters used to tag which source, such as Google or Instagram, and which medium type, such as organic, paid, or email, a website's traffic came from.
Read definition: UTM Source/MediumUX: Stands for user experience. This digigund glossary entry explains how the term is used in digital marketing.
Read definition: UXA View is recorded when a piece of content — most often a video or display ad — is actually watched or seen by a user.
Read definition: ViewA Visit is a single browsing session in which a user interacts with a site, potentially viewing multiple pages before leaving.
Read definition: VisitVisit duration (average session duration) measures how long, on average, visitors spend actively engaged on a site during a single session.
Read definition: Visit DurationWord of mouth marketing is the organic spread of recommendations and opinions about a brand between people, rather than through paid advertising.
Read definition: Word of Mouth MarketingRetargeting shows ads on other websites to users who previously visited your site, typically using a tracking cookie to re-engage them.
Read definition: Yeniden Hedefleme