Digital marketing term
Backlink
A backlink is a link from another website to your page; it is an important authority and discovery signal for search engines.
Detailed explanation
Quality backlinks are relevant, trustworthy, and earned in editorial context. Source quality, anchor text diversity, and natural growth rate matter more than raw count. Spam or purchase-driven links can create algorithm risk.
Link building strategies include digital PR, original research, resource page outreach, broken link building, and co-created content. Backlink work should not be separated from SEO—page content must deserve the link.
For searches like “what is a backlink” and “how to get quality backlinks,” this entry covers definition and strategy. It connects to SEO for organic growth and E-E-A-T within a topic-cluster logic.
Frequently asked questions
- What is the difference between dofollow and nofollow?
- Dofollow links are generally candidates for PageRank transfer. Nofollow / sponsored / ugc links can still deliver discovery and brand value, but classic “link juice” expectations differ.
- Are more backlinks always better?
- No. Sudden link spikes from irrelevant or spammy sources can hurt. Quality and naturalness come first.
Related terms
Internal links for the topic cluster — read these concepts together.
- SEOSEO (Search Engine Optimization) is the set of technical and content practices that help a website rank more visibly in organic search results.
- Off-Page SEOOff-Page SEO: Off-page search engine optimization. This digigund glossary entry explains how the term is used in digital marketing.
- Anchor TextAnchor text is the visible, clickable words of a hyperlink, and search engines use it as a signal for what the linked page is about.
- Nofollow LinkA Nofollow Link is an HTML attribute added to a link that tells search engines not to pass authority, or link equity, through that link.
- Domain Authority (DA)Domain Authority is a scoring system, ranging from 1 to 100, produced by third-party tools to predict a website's ranking potential in search engines based on its backlink profile and overall authority.