Digital marketing term
FTP
FTP (File Transfer Protocol) is the standard method for uploading and downloading files between a computer and a web server's hosting account.
Detailed explanation
FTP lets you connect to your hosting account with a client — FileZilla, Cyberduck, or one built into your CMS or hosting panel — and move files, such as theme files, media, and backups, to and from the server's directory structure, including the home directory. It is still the most common way to bulk-upload large files or make direct edits to server-side code outside of a CMS admin panel.
Plain FTP transmits credentials and file contents unencrypted, which is a real security risk on shared or public networks; most hosts now default to SFTP (FTP over SSH) or FTPS (FTP over TLS), which encrypt the connection while keeping a similar workflow. When choosing a client or host, using one of the encrypted variants rather than legacy plain FTP is the safer default.
For “what is FTP” or “how do I upload files to my server” searches, this entry is a starting point. See Home Directory for where those files typically land, and CMS for the software many FTP uploads are used to install or update.
Frequently asked questions
- Is FTP safe to use?
- Plain FTP is not encrypted, so credentials and files can be intercepted on insecure networks. SFTP and FTPS provide the same functionality over an encrypted connection and are the recommended choice today.
- Do I need FTP if I use a CMS like WordPress?
- Not for everyday content publishing, but FTP (or SFTP) is still useful for installing themes and plugins manually, editing configuration files, restoring backups, or troubleshooting when the admin dashboard itself is inaccessible.
Related terms
Internal links for the topic cluster — read these concepts together.
- HTMLHTML (HyperText Markup Language) is the standard markup language used to structure content on web pages.
- CSSCSS (Cascading Style Sheets) is the language used to style and lay out HTML documents in the browser.
- JavaScriptJavaScript is the programming language that adds interactivity and dynamic behavior to web pages in the browser.
- DomainA domain is the human-readable address of a website on the internet—for example, dpedijital.com.
