E-commerce
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Conversion Rate
Conversion Rate is the percentage of visitors who complete a predefined action relative to all visitors.
Detailed explanation
Conversion Rate (CR) measures the share of visitors who reach a defined goal on your site or funnel. It is a core success percentage for landing pages, ecommerce checkouts, and lead forms.
Improving conversion rate through CRO often yields more revenue than simply buying more traffic. Always segment by source, device, and page—aggregate CR can hide strong or weak segments.
For “what is conversion rate” searches, this entry defines the success ratio. Pair it with conversion, CTA, and landing page for practical optimization context.
Frequently asked questions
- What is conversion rate?
- Conversion rate is the success percentage that shows whether visitors who arrive at your site complete the goals you defined.
- Why does conversion rate matter?
- It shows how efficiently traffic turns into outcomes—and whether you should fix the experience before scaling spend.
Related terms
Internal links for the topic cluster — read these concepts together.
- Goal CompletionGoal Completion is an analytics term for when a user completes a predefined action on a website, such as a purchase, form fill, or signup; it's a core measure of campaign success.
- FunnelA Funnel is a marketing model that visualizes the stages a potential customer moves through from first encountering a brand to making a purchase, and is used to analyze user drop-off at each stage.
- Cart Abandonment RateCart Abandonment Rate measures the share of users who add items to their cart on an e-commerce site but leave without completing checkout, out of all users who created a cart.
- A/B TestAn A/B Test is an experiment method that shows two (or more) variants at the same time and compares which performs better using statistical evidence.
Content featuring this term
Practical Guides
- E-commerce4 Steps to Reduce Cart Abandonment in EcommerceVisitors who abandon the cart often get stuck in the process—not the product. These four steps help you fix shipping, checkout, trust, and reminders in order.
- E-commerce5 KPIs Every Ecommerce Marketer Should WatchClicks alone won’t tell you if ads are working. Watch these five numbers together and you’ll see much more clearly whether your spend is paying off.