• Dictionary
  • Practical Guides
  • News
  • Tools
TREN
Log inSign up
TREN
  • Dictionary
  • Practical Guides
  • News
  • Tools
Log inSign up

Learn digital marketing with digigund: Learn Today glossary terms, practical guides, latest news, and free tools—one trusted place to grow your skills.

Explore

  • Dictionary
  • Practical Guides
  • News

Community

  • Free tools
  • Log in

Legal

  • Terms & Conditions
  • Privacy Policy
  • KVKK Disclosure Notice
  • Cookies Policy

© 2026 digigund. All rights reserved.

  • Dictionary
  • Practical Guides
  • News
  • Tools
TREN
Log inSign up
TREN
  • Dictionary
  • Practical Guides
  • News
  • Tools
Log inSign up
  1. Home
  2. /Dictionary
  3. /External Link
SEO

Digital marketing term

Log in to save

External Link

An external link is a hyperlink on your page that points to a different domain, as opposed to an internal link that stays within your own site.

Detailed explanation

External links send visitors and crawlers away from your site to another domain — a citation, a source, a partner site, or a tool you are recommending. They are the flip side of inbound links: when you link out to another site, you are the one passing a small authority and traffic signal to them, in the same way sites linking to you pass one to you.

Despite an old myth, linking out to relevant, high-quality sources does not hurt SEO and can actually support content credibility, part of E-E-A-T signals, by showing you are citing legitimate sources rather than making unsupported claims. The practical concerns are more about UX and control: whether a link should open in a new tab so you do not lose the visitor, whether it should carry a nofollow or sponsored attribute, particularly for paid or unvetted links, and making sure external links do not lead to broken or low-quality pages over time.

For “what is an external link” or “does linking out hurt SEO” searches, this entry is a starting point. See Internal Link for the site-side counterpart and Anchor Text for how the link text itself factors into relevance.

Frequently asked questions

Does linking to other websites hurt my SEO?
No, not by default. Linking to relevant, trustworthy sources can support content credibility. What can hurt SEO is linking to low-quality, spammy, or irrelevant sites at scale, or exchanging links purely to manipulate rankings.
Should external links open in a new tab?
It is a common UX practice, especially for links that would otherwise pull a visitor away from a page they have not finished reading, though it is a judgment call rather than a strict rule.

Related terms

Internal links for the topic cluster — read these concepts together.

  • SEOSEO (Search Engine Optimization) is the set of technical and content practices that help a website rank more visibly in organic search results.
  • On-Page SEOOn-Page SEO: On-page search engine optimization. This digigund glossary entry explains how the term is used in digital marketing.
  • Off-Page SEOOff-Page SEO: Off-page search engine optimization. This digigund glossary entry explains how the term is used in digital marketing.
  • SERPSERP (Search Engine Results Page) is the page of results a search engine shows after a user enters a query.

Back to dictionary