Digital marketing term
Email CTR
Email CTR is the metric that shows the share of recipients who clicked a link within an email campaign, relative to the total number of emails sent or opened.
Detailed explanation
This rate shows whether an email's content actually generated interest and drove action; because it measures real action (a click) rather than just an open, it reflects campaign quality more accurately.
Using a single, clear call-to-action button, keeping content short and readable, and offering personalized recommendations are among the most effective ways to raise this rate.
When this metric is examined alongside segmentation, it reveals which user group is more engaged with the content, allowing future campaigns to be targeted more precisely.
Frequently asked questions
- What's the difference between email CTR and open rate?
- Open rate shows how often an email was opened, while email CTR shows how often the links inside an opened email were actually clicked.
- How is email CTR increased?
- Using a clear call-to-action button, keeping content short, and personalizing through list segmentation all raise the click-through rate.
Related terms
Internal links for the topic cluster — read these concepts together.
- Open RateOpen Rate is a core email marketing metric that shows the percentage of recipients who opened a sent email campaign.
- SegmentationSegmentation is the approach of dividing a target audience into smaller, more homogeneous groups based on shared demographic, behavioral, or interest-based traits.
- CTACTA: A method for prompting someone who is researching to take action — for example, phrases like 'Buy Now' or 'Almost Sold Out.' This digigund glossary entry explains how the term is used in digital marketing.
- DeliverabilityDeliverability is the email marketing concept that describes the rate at which sent emails reach a recipient's actual inbox rather than a spam folder, along with the factors behind that process.